Calculator
To initiate a conversation with customers you would need is a pre-approved template message.
Learn more about WhatsApp templates
Meta charges for per message for customer-initiated conversations. This means that you will be charged for the template messages you send to your customers.
Your costs will depend on the number and type of templates you send and your customer's country.
Use the calculator to estimate your outbound message expenses.
* Templates are always free if sent within 24-hrs in response to an incoming customer message.